Tarve: AI-Powered Lead Qualification
The Challenge
Tarve, a Manchester-based B2B marketing team, was generating strong top-of-funnel demand from content marketing and paid search, but their three-person sales team was overwhelmed by unqualified leads. Response times to inbound enquiries were averaging eight hours, meetings booked with the wrong buyer profile were wasting sales capacity, and pipeline conversion rates were stuck despite rising marketing spend.
The Solution
We built a custom AI lead qualification workflow that engages every inbound enquiry in conversational English, qualifies against ICP criteria, answers common product questions and books meetings directly into the AEs' calendars. The AI is trained on Tarve's products, UK competitor landscape and sales playbook, and it integrates tightly with their HubSpot CRM to keep enrichment and attribution clean.
Results
The Numbers Speak
More Qualified Leads
Faster Sales Cycle
Inbound Response Time
Meeting-to-Opportunity Rate
“Our AEs now spend their time in real sales conversations instead of qualifying junk leads. WayaNerd effectively gave us two extra SDRs for the price of a part-timer, and our pipeline quality has transformed.”
Arun
Marketing Director, Tarve